Customized email content that drives clicks

Personalize product, content, or deal recs in every campaign — dynamically selected at send-time for each user.

Solutions for every platform

Personalized blocks
Drop-in modules for “Featured for you,” “New for you,” and price-drop picks.

Always fresh
Items chosen at send-time with inventory, price, and recency checks.

ESP-friendly
Works with your existing ESP — no redesign of templates required.

Scale without limits
Keep recommendations fast, relevant, and cost-efficient as your goals grow, no re-engineering required.

Get started this week

Day 1

  1. Pick Templates
    Select target campaigns and KPIs.

Days 2-3

  1. Connect Catalog & Content
    Sync feeds and tracking.

Days 4-5

  1. Preview & QA
    Validate segments and rules.

Days 6-7

  1. Go Live
    Monitor CTR & revenue per send.

Plugs into your workflow

Integrate via API or batch. Keep your current analytics and experimentation setup, or use Shaped’s built-in tools for end-to-end measurement.

Engineered for production

Low-latency APIs, SDKs in your language, and enterprise-grade SLAs, documented and ready for engineering teams.

Build in-house with Shaped

Time to first experiment

6–12 months to build infra before testing ideas
~7 days to run your first experiment

Iteration speed

Slow — pipeline changes, retraining, and deployment cycles
Rapid — deploy and measure new experiments instantly

Team required

ML engineers, infra engineers, product, data science
1 engineer to integrate

Upfront cost

$500k–$1M+ in salaries & infra
Subscription pricing

Maintenance

Continuous tuning, scaling, bug fixes
Fully managed by Shaped

Cold start

Weeks or months to gather enough data
Solved from day one

Cross-surface learning

Siloed models per surface
One model that learns from every signal

Faster experimentation, proven KPI lift, and no infra burden, so your team can focus on what matters: shipping product, not pipelines.

Ship Personalized Email in one sprint

Step 1: Connect your data

All you need are user interactions and (optionally) item metadata. No complex data pipelines or feature engineering required.

Step 2: Configure your feed

Define your feed in minutes with a simple config—no custom ML models or tuning cycles. Shaped handles the hard parts for you.

Step 3: Deploy automatically

Shaped trains, schedules, and scales your feed to production. Your team ships in weeks, not months—without adding infra or ML hires.

One Model, Every Surface

Email performance compounds when it shares learning with feed, search, and cart. A unified model uses user, item, and event data from every touchpoint to pick the best content per recipient.

Explore other use cases:

  • Baselines
    Explore rule-based models like Popular, Trending, and Chronological rankings.
    Learn More
  • Boosting
    Learn how to promote specific items intelligently within personalized rankings.
    Learn More
  • Cart Upsell & Cross-Sell
    Boost AOV with intelligent upsell and cross-sell recommendations in the shopping cart.
    Learn More
  • Conversational Recommenders
    Building personalized conversational AI assistant experiences.
    Learn More
  • "For You" Feeds
    Build dynamic, personalized feeds like TikTok or Instagram Reels.
    Learn More
  • Grid Ranking
    Create personalized grids like Netflix with ranked rows and columns.
    Learn More
  • Item Cold Start
    Handle new items intelligently with attribute-aware ranking models.
    Learn More
  • Who to Follow
    Suggest relevant users to follow on social platforms or marketplaces.
    Learn More
  • Category Pages
    Re-rank items within categories based on user preferences.
    Learn More
  • Email
    Deliver personalized recommendations in email campaigns.
    Learn More
  • Notifications
    Send relevant, personalized notifications to engage users.
    Learn More
  • Product Detail Pages
    Show similar items on PDPs to keep users engaged.
    Learn More
  • Product Recs
    Build personalized product recommendations for e-commerce.
    Learn More
  • Related Content
    Keep users engaged with relevant related content suggestions.
    Learn More
  • Item Reranking
    Re-rank pre-selected items (e.g. from search) based on user preferences.
    Learn More
  • Hybrid Search
    Combine keyword search with personalized ranking for better results.
    Learn More
  • Similar Users & Items
    Find similar items or users for personalized recommendations.
    Learn More
  • User Cold Start
    Provide relevant recommendations for new or anonymous users.
    Learn More
  • User Interest Ranking
    Rank items based on user attributes, stated interests and session context.
    Learn More
  • User & Item Embeddings
    Leverage embeddings for advanced recommendation strategies.
    Learn More
  • Watch Next Carousels
    Suggest the perfect next video to keep users engaged.
    Learn More

Ready to hit your growth goals?

Get a tailored walkthrough with your KPIs.