# Blog Shaped Blog ## The only vector database with a feedback loop. Technical writing on retrieval, ranking, and agentic AI from the team behind 1B+ queries served. [Get $100 credit](https://console.shaped.ai/register) No card required 1B+ Queries served $0.03 Per answer 50ms Query latency 641+ Use cases ## Featured \\ \\ Apr 23, 2026\\ \| \\ \\ 13 min read\\ \\ **Why grep is beating your Vector DB**](/content/blog/why-grep-is-beating-your-vector-db/index.html) \\ \\ Mar 31, 2026\\ \| \\ \\ 8 min read\\ \\ **Introducing the Shaped Signal Engine**](/content/blog/introducing-the-shaped-signal-engine/index.html) \\ \\ Mar 24, 2026\\ \| \\ \\ 15 min read\\ \\ **Your Agent's Retrieval Is Broken. Here's What We Built to Fix It.**](/content/blog/your-agents-retrieval-is-broken-heres-what-we-built-to-fix-it/index.html) ## All Blogs \\ \\ Apr 30, 2026\\ \| \\ \\ 15 min read\\ \\ **HNSW Explained: The Algorithm Powering Fast Vector Search**](/content/blog/hnsw-explained-the-algorithm-powering-fast-vector-search/index.html) \\ \\ Apr 23, 2026\\ \| \\ \\ 13 min read\\ \\ **Why grep is beating your Vector DB**](/content/blog/why-grep-is-beating-your-vector-db/index.html) \\ \\ Mar 31, 2026\\ \| \\ \\ 8 min read\\ \\ **Introducing the Shaped Signal Engine**](/content/blog/introducing-the-shaped-signal-engine/index.html) \\ \\ Mar 19, 2026\\ \| \\ \\ 22 min read\\ \\ **How to Build Netflix's Personalized Homepage: The Attribute Ranking Playbook**](/content/blog/how-to-build-netflixs-personalized-homepage-the-attribute-ranking-playbook/index.html) \\ \\ Mar 12, 2026\\ \| \\ \\ 22 min read\\ \\ **How to Build Pinterest's "Related Pins": The Multimodal Discovery Playbook**](/content/blog/how-to-build-pinterests-related-pins-the-multimodal-discovery-playbook/index.html) \\ \\ Mar 9, 2026\\ \| \\ \\ 24 min read\\ \\ **How to Build Spotify's "Discover Weekly": The Hybrid Filtering Playbook**](/content/blog/how-to-build-spotifys-discover-weekly-the-hybrid-filtering-playbook/index.html) \\ \\ Mar 6, 2026\\ \| \\ \\ 22 min read\\ \\ **A/B Testing Retrieval: How to Prove Your Agent is Getting Better**](/content/blog/ab-testing-retrieval-how-to-prove-your-agent-is-getting-better/index.html) \\ \\ Mar 5, 2026\\ \| \\ \\ 20 min read\\ \\ **GitOps for AI Agents: Versioning Your Retrieval Logic**](/content/blog/gitops-for-ai-agents-versioning-your-retrieval-logic/index.html) \\ \\ Mar 4, 2026\\ \| \\ \\ 22 min read\\ \\ **Sub-100ms Discovery: Why Retrieval Speed is the Agent Bottleneck**](/content/blog/sub-100ms-discovery-why-retrieval-speed-is-the-agent-bottleneck/index.html) \\ \\ Mar 2, 2026\\ \| \\ \\ 8 min read\\ \\ **The Anatomy of Modern Ranking Architectures: Part 5 - The Feedback Loop**](/content/blog/the-anatomy-of-a-modern-ranking-architecture-part-5/index.html) \\ \\ Feb 27, 2026\\ \| \\ \\ 18 min read\\ \\ **Context Window Optimization: Why Ranking, Not Stuffing, Is the Scaling Law for Agents**](/content/blog/context-window-optimization-why-ranking-not-stuffing-is-the-scaling-law-for-agents/index.html) \\ \\ Feb 26, 2026\\ \| \\ \\ 20 min read\\ \\ **Multimodal Agents: Extracting Agent Context from Images**](/content/blog/multimodal-agents-extracting-agent-context-from-images/index.html) \\ \\ Feb 24, 2026\\ \| \\ \\ 18 min read\\ \\ **The 'Status Code' Problem: Using AI Views to Enrich Legacy Data**](/content/blog/the-status-code-problem-using-ai-views-to-enrich-legacy-data/index.html) \\ \\ Feb 19, 2026\\ \| \\ \\ 10 min read\\ \\ **Marketplace Search Architecture: Why Real-Time Eligibility Breaks Every Retrieval Vendor**](/content/blog/marketplace-search-architecture-why-real-time-eligibility-breaks-every-retrieval-vendor/index.html) \\ \\ Feb 17, 2026\\ \| \\ \\ 10 min read\\ \\ **Why Your AI Agent Is Always Wrong: Fixing Stale RAG with Real-Time Event Streams**](/content/blog/why-your-ai-agent-is-always-wrong-fixing-stale-rag-with-real-time-event-streams/index.html) \\ \\ Feb 12, 2026\\ \| \\ \\ 10 min read\\ \\ **Stop Being Repetitive: Using 'Exclude Seen' Filters in Agents**](/content/blog/stop-being-repetitive-using-exclude-seen-filters-in-agents/index.html) \\ \\ Feb 11, 2026\\ \| \\ \\ 10 min read\\ \\ **Building Multi-Objective AI Agents: Beyond Semantic Similarity with Value Models (2026 Guide)**](/content/blog/building-multi-objective-ai-agents-beyond-semantic-similarity-with-value-models-2026-guide/index.html) \\ \\ Feb 10, 2026\\ \| \\ \\ 10 min read\\ \\ **Building Stateful AI Agents: Why User History Matters in RAG Systems (2026 Guide)**](/content/blog/building-stateful-ai-agents-why-user-history-matters-in-rag-systems-2026-guide/index.html) \\ \\ Feb 9, 2026\\ \| \\ \\ 8 min read\\ \\ **How to Build Deterministic AI Agents (And Why Prompt Engineering Isn't Enough)**](/content/blog/how-to-build-deterministic-ai-agents-and-why-prompt-engineering-isnt-enough/index.html) \\ \\ Feb 6, 2026\\ \| \\ \\ 10 min read\\ \\ **How to Build a TikTok-Style "For You" Feed in Less Than a Day**](/content/blog/how-to-build-a-tiktok-style-for-you-feed-in-less-than-a-day/index.html) \\ \\ Feb 6, 2026\\ \| \\ \\ 10 min read\\ \\ **The 8 Best Tools for AI Agent Memory & Long-Term Recall (2026 Guide)**](/content/blog/the-8-best-tools-for-ai-agent-memory-long-term-recall-2026-guide/index.html) \\ \\ Feb 6, 2026\\ \| \\ \\ 5 min read\\ \\ **Why Pre-Ranking is Essential for Production Agents (And Why Most Teams Get It Wrong)**](/content/blog/why-pre-ranking-is-essential-for-production-agents-and-why-most-teams-get-it-wrong/index.html) \\ \\ Feb 5, 2026\\ \| \\ \\ 8 min read\\ \\ **Beyond the Hashing Trick: The Math of Scaling to 100M+ IDs in Production.**](/content/blog/beyond-the-hashing-trick-the-math-of-scaling-to-100m-ids-in-production/index.html) \\ \\ Feb 4, 2026\\ \| \\ \\ 6 min read\\ \\ **The Stochastic Parrot: Why Your AI Agent is Only as Good as Its Retrieval**](/content/blog/the-stochastic-parrot-why-your-ai-agent-is-only-as-good-as-its-retrieval/index.html) \\ \\ Feb 3, 2026\\ \| \\ \\ 5 min read\\ \\ **How to Deploy a Production Two-Tower Model in Less Than a Day**](/content/blog/how-to-deploy-a-production-two-tower-model-in-less-than-a-day/index.html) \\ \\ Jan 27, 2026\\ \| \\ \\ 5 min read\\ \\ **Introducing ShapedQL: The SQL Engine for Search, Feeds, and AI Agents**](/content/blog/introducing-shapedql-the-sql-engine-for-search-feeds-and-ai-agents/index.html) \\ \\ Jan 9, 2026\\ \| \\ \\ 5 min read\\ \\ **Why 2026 is the Year Sportsbooks Move to Session-Aware Architectures**](/content/blog/the-static-odds-board-is-dead-why-2026-is-the-year-sportsbooks-move-to-session-aware-architectures/index.html) \\ \\ Dec 11, 2025\\ \| \\ \\ 7 min read\\ \\ **Why We Built a Database for Relevance (Introducing Shaped 2.0)**](/content/blog/why-we-built-a-database-for-relevance-introducing-shaped-2-0/index.html) \\ \\ Nov 13, 2025\\ \| \\ \\ 5 min read\\ \\ **Modeling Behavior As Language: The Next Era of Recommendations**](/content/blog/modeling-behavior-as-language-the-next-era-of-recommendations/index.html) \\ \\ Nov 13, 2025\\ \| \\ \\ 5 min read\\ \\ **Scaling Laws Beyond LLMs: The Future of Search and Recommendations**](/content/blog/scaling-laws-beyond-llms-the-future-of-search-and-recommendations/index.html) \\ \\ Nov 3, 2025\\ \| \\ \\ 5 min read\\ \\ **The Infrastructure of Modern Ranking Systems, Part 1: The Serving Layer - Real-time Ranking at Scale**](/content/blog/the-infrastructure-of-modern-ranking-systems-part-1-the-serving-layer---real-time-ranking-at-scale/index.html) \\ \\ Nov 3, 2025\\ \| \\ \\ 5 min read\\ \\ **The Infrastructure of Modern Ranking Systems, Part 2: The Data Layer - Fueling the Models with Feature and Vector Stores**](/content/blog/the-infrastructure-of-modern-ranking-systems-part-2-the-data-layer---fueling-the-models-with-feature-and-vector-stores/index.html) \\ \\ Nov 3, 2025\\ \| \\ \\ 5 min read\\ \\ **The Infrastructure of Modern Ranking Systems, Part 3: The MLOps Backbone - From Training to Deployment**](/content/blog/the-infrastructure-of-modern-ranking-systems-part-3-the-mlops-backbone---from-training-to-deployment/index.html) \\ \\ Oct 24, 2025\\ \| \\ \\ 10 min read\\ \\ **How I built a movie suggestion app with zero ML experience**](/content/blog/how-to-build-movie-suggestion-app-no-ml/index.html) \\ \\ Oct 13, 2025\\ \| \\ \\ 5 min read\\ \\ **The Anatomy of Modern Ranking Architectures: Part 2**](/content/blog/anatomy-of-modern-ranking-architectures-part-2/index.html) \\ \\ Oct 13, 2025\\ \| \\ \\ 6 min read\\ \\ **The Anatomy of Modern Ranking Architectures: Part 3**](/content/blog/anatomy-of-modern-ranking-architectures-part-3/index.html) \\ \\ Oct 13, 2025\\ \| \\ \\ 5 min read\\ \\ **The Anatomy of Modern Ranking Architectures: Part 4**](/content/blog/the-anatomy-of-a-modern-ranking-architectures-part-4/index.html) \\ \\ Oct 13, 2025\\ \| \\ \\ 5 min read\\ \\ **The Anatomy of Modern Ranking Architectures: Part 1**](/content/blog/the-anatomy-of-modern-ranking-architectures/index.html) \\ \\ Oct 10, 2025\\ \| \\ \\ 6 min read\\ \\ **YouTube gets ~5% CTR lift on Shorts by replacing embedding tables with Semantic IDs**](/content/blog/youtube-semantic-ids-ctr-lift/index.html) \\ \\ Oct 7, 2025\\ \| \\ \\ 4 min read\\ \\ **Introducing Shaped Generative Enrichment: Garbage In, Gold Out.**](/content/blog/introducing-shaped-generative-enrichment-garbage-in-gold-out/index.html) \\ \\ Sep 23, 2025\\ \| \\ \\ 8 min read\\ \\ **Building a HackerNews "For You" Feed**](/content/blog/building-a-hackernews-for-you-feed/index.html) \\ \\ Sep 18, 2025\\ \| \\ \\ 3 min read\\ \\ **Beyond Keywords: How to Rank for 'Vibe' in Your Marketplace**](/content/blog/beyond-keywords-how-to-rank-for-vibe-in-your-marketplace/index.html) \\ \\ Sep 18, 2025\\ \| \\ \\ 3 min read\\ \\ **From SQL to AI: A 5-Step Playbook for Replacing 'Trending' with a Smart Ranking API**](/content/blog/from-sql-to-ai-a-5-step-playbook-for-replacing-trending-with-a-smart-ranking-api/index.html) \\ \\ Sep 18, 2025\\ \| \\ \\ 3 min read\\ \\ **The Billion-Dollar Blind Spot: Why Your Marketplace is Hiding Its Best Products**](/content/blog/the-billion-dollar-blind-spot-why-your-marketplace-is-hiding-its-best-products/index.html) \\ \\ Sep 18, 2025\\ \| \\ \\ 3 min read\\ \\ **The Discovery Flywheel: How a 1% Ranking Improvement Lifts Engagement, Conversion, AND Retention**](/content/blog/the-discovery-flywheel-how-a-1-ranking-improvement-lifts-engagement-conversion-and-retention/index.html) \\ \\ Sep 18, 2025\\ \| \\ \\ 3 min read\\ \\ **The End of the Search Bar: Why Your Marketplace's Future is a 'For You' Feed**](/content/blog/the-end-of-the-search-bar-why-your-marketplaces-future-is-a-for-you-feed/index.html) \\ \\ Sep 18, 2025\\ \| \\ \\ 3 min read\\ \\ **The PM's Guide to Personalization: A 'Build vs. Buy' Framework for 2025**](/content/blog/the-pms-guide-to-personalization-a-build-vs-buy-framework-for-2025/index.html) \\ \\ Sep 18, 2025\\ \| \\ \\ 3 min read\\ \\ **Your Filters Are Killing Your Conversions**](/content/blog/your-filters-are-killing-your-conversions/index.html) .png)\\ \\ Sep 8, 2025\\ \| \\ \\ 6 min read\\ \\ **The Vector Bottleneck: Limitations of Embedding-Based Retrieval**](/content/blog/the-vector-bottleneck-limitations-of-embedding-based-retrieval/index.html) 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2025**](/content/blog/the-7-best-dynamic-yield-alternatives-in-2025/index.html) \\ \\ Aug 22, 2025\\ \| \\ \\ 5 min read\\ \\ **The 7 Best Elasticsearch Alternatives in 2025**](/content/blog/the-7-best-elasticsearch-alternatives-in-2025/index.html) \\ \\ Aug 22, 2025\\ \| \\ \\ 5 min read\\ \\ **The 7 Best RAG APIs for Personalization in 2025**](/content/blog/the-7-best-rag-apis-for-personalization-in-2025/index.html) \\ \\ Aug 20, 2025\\ \| \\ \\ 6 min read\\ \\ **The 10 Best AI-Native Personalization Platforms in 2025**](/content/blog/the-10-best-ai-native-personalization-platforms-in-2025/index.html) \\ \\ Aug 19, 2025\\ \| \\ \\ 4 min read\\ \\ **5 Best APIs for Adding Personalized Recommendations to Your App in 2025**](/content/blog/5-best-apis-for-adding-personalized-recommendations-to-your-app-in-2025/index.html) \\ \\ Aug 19, 2025\\ \| \\ \\ 4 min read\\ \\ **Shaped vs. Lucidworks: Specialized AI Relevance or Enterprise Search Powerhouse?**](/content/blog/shaped-vs-lucidworks-specialized-ai-relevance-or-enterprise-search-powerhouse/index.html) \\ \\ Aug 19, 2025\\ \| \\ \\ 5 min read\\ \\ **The 10 Best Algolia Alternatives in 2025**](/content/blog/the-10-best-algolia-alternatives-in-2025/index.html) \\ \\ Aug 19, 2025\\ \| \\ \\ 4 min read\\ \\ **7 Best Ways to Build a TikTok-Style For You Feed in 2025 (with APIs)**](/content/blog/the-10-best-aws-personalize-alternatives-in-2025-2/index.html) \\ \\ Aug 19, 2025\\ \| \\ \\ 4 min read\\ \\ **The 10 Best AWS Personalize Alternatives in 2025**](/content/blog/the-10-best-aws-personalize-alternatives-in-2025/index.html) \\ \\ Aug 19, 2025\\ \| \\ \\ 5 min read\\ \\ **The 10 Best Pinecone Alternatives in 2025**](/content/blog/the-10-best-pinecone-alternatives-in-2025/index.html) \\ \\ Aug 19, 2025\\ \| \\ \\ 4 min read\\ \\ **The 10 Best Semantic Search APIs in 2025**](/content/blog/the-10-best-semantic-search-apis-in-2025/index.html) \\ \\ Aug 19, 2025\\ \| \\ \\ 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Unique?**](/content/blog/measuring-personalization-are-your-recommendations-truly-unique/index.html) \\ \\ Aug 5, 2025\\ \| \\ \\ 5 min read\\ \\ **RentTheRunway Dataset: Deep Dive into Fashion Fit, Context, and Recommendation Challenges**](/content/blog/renttherunway-dataset-deep-dive-into-fashion-fit-context-and-recommendation-challenges/index.html) \\ \\ Aug 4, 2025\\ \| \\ \\ 5 min read\\ \\ **Where Matters: Location Feature Engineering for Search & Recs**](/content/blog/where-matters-location-feature-engineering-for-search-recs/index.html) \\ \\ Aug 1, 2025\\ \| \\ \\ 5 min read\\ \\ **Fitment is Solved. The Next Million-Dollar Problem is Ranking.**](/content/blog/fitment-is-solved-the-next-million-dollar-problem-is-ranking/index.html) \\ \\ Aug 1, 2025\\ \| \\ \\ 5 min read\\ \\ **Your Marketplace Has a "SKU of 1" Problem. Traditional Personalization Can't Fix It.**](/content/blog/your-marketplace-has-a-sku-of-1-problem-traditional-personalization-cant-fix-it/index.html) \\ \\ Jul 30, 2025\\ \| \\ \\ 5 min read\\ \\ **LambdaMART Explained: The Workhorse of Learning-to-Rank**](/content/blog/lambdamart-explained-the-workhorse-of-learning-to-rank/index.html) \\ \\ Jul 30, 2025\\ \| \\ \\ 5 min read\\ \\ **Powering Personalized Video Recommendations with Mux and Shaped (via Kinesis)**](/content/blog/powering-personalized-video-recommendations-with-mux-and-shaped-via-kinesis/index.html) \\ \\ Jul 30, 2025\\ \| \\ \\ 5 min read\\ \\ **Why Shaped is the \#1 Product Recommendation Engine**](/content/blog/why-shaped-is-the-best-product-recommendation-engine/index.html) \\ \\ Jul 24, 2025\\ \| \\ \\ 5 min read\\ \\ **Average Popularity: Are Your Recommendations Just Chasing Trends?**](/content/blog/average-popularity-are-your-recommendations-just-chasing-trends/index.html) \\ \\ Jul 24, 2025\\ \| \\ \\ 5 min read\\ \\ **Decoding Timestamps: Time-Based Feature Engineering for Search & Recs**](/content/blog/decoding-timestamps-time-based-feature-engineering-for-search-recs/index.html) \\ \\ Jul 24, 2025\\ \| \\ \\ 6 min read\\ \\ **Shaped vs. Algolia: The Definitive Guide for Engineering & Product Teams**](/content/blog/shaped-vs-algolia-the-definitive-guide-for-engineering-product-teams/index.html) \\ \\ Jul 22, 2025\\ \| \\ \\ 5 min read\\ \\ **GoodReads Datasets: Powering Book Recommendations and Research**](/content/blog/goodreads-datasets-powering-book-recommendations-and-research/index.html) \\ \\ Jul 21, 2025\\ \| \\ \\ 4 min read\\ \\ **Activating Your Redshift Data Warehouse for AI Personalization with Shaped**](/content/blog/activating-your-redshift-data-warehouse-for-ai-personalization-with-shaped/index.html) \\ \\ Jul 18, 2025\\ \| \\ \\ 5 min read\\ \\ **Peering Inside the Black Box: Leveraging User & Item Embeddings**](/content/blog/peering-inside-the-black-box-leveraging-user-item-embeddings/index.html) \\ \\ Jul 17, 2025\\ \| \\ \\ 5 min read\\ \\ **Mastering Feature Interactions: A Deep Dive into DLRM-Style Ranking Models (Wide & Deep, DeepFM, etc.)**](/content/blog/mastering-feature-interactions-a-deep-dive-into-dlrm-style-ranking-models-wide-deep-deepfm-etc/index.html) \\ \\ Jul 17, 2025\\ \| \\ \\ 3 min read\\ \\ **The Three Ranking Problems Every Real Estate Marketplace Faces**](/content/blog/the-three-ranking-problems-every-real-estate-marketplace-faces/index.html) \\ \\ Jul 16, 2025\\ \| \\ \\ 5 min read\\ \\ **Inside PinRec - Pinterest’s Production-Ready Generative Retrieval Model**](/content/blog/pinrec-teardown-inside-pinterests-production-ready-generative-retrieval-model/index.html) \\ \\ Jul 15, 2025\\ \| \\ \\ 4 min read\\ \\ **Categorical Features: The Backbone of Search & Recs Engineering**](/content/blog/categorical-features-the-backbone-of-search-recs-engineering/index.html) \\ \\ Jul 15, 2025\\ \| \\ \\ 4 min read\\ \\ **Your Personalization Project Has a 2-Year Payback Period. Here's How to Make It 2 Weeks.**](/content/blog/your-personalization-project-has-a-2-year-payback-period-heres-how-to-make-it-2-weeks/index.html) \\ \\ Jul 14, 2025\\ \| \\ \\ 5 min read\\ \\ **The Personalization Maturity Curve: What Level is Your Marketplace On?**](/content/blog/the-personalization-maturity-curve-what-level-is-your-marketplace-on/index.html) \\ \\ Jul 11, 2025\\ \| \\ \\ 4 min read\\ \\ **Catalog Coverage: Are Your Recommendations Exploring Your Whole Inventory?**](/content/blog/catalog-coverage-are-your-recommendations-exploring-your-whole-inventory/index.html) \\ \\ Jul 10, 2025\\ \| \\ \\ 5 min read\\ \\ **Activating Your SingleStore Data for Real-Time AI Personalization with Shaped**](/content/blog/activating-your-singlestore-data-for-real-time-ai-personalization-with-shaped/index.html) \\ \\ Jul 9, 2025\\ \| \\ \\ 5 min read\\ \\ **Powering AI Personalization for Your Shopify Store with Shaped**](/content/blog/powering-ai-personalization-for-your-shopify-store-with-shaped/index.html) \\ \\ Jul 8, 2025\\ \| \\ \\ 4 min read\\ \\ **Content-Based Filtering Explained: Recommending Based on What You Like**](/content/blog/content-based-filtering-explained-recommending-based-on-what-you-like/index.html) \\ \\ Jul 2, 2025\\ \| \\ \\ 5 min read\\ \\ **Activating Your Apache Iceberg Data Lake for AI Personalization with Shaped**](/content/blog/activating-your-apache-iceberg-data-lake-for-ai-personalization-with-shaped/index.html) \\ \\ Jul 2, 2025\\ \| \\ \\ 5 min read\\ \\ **MovieLens Dataset: The Essential Benchmark for Recommender Systems**](/content/blog/movielens-dataset-the-essential-benchmark-for-recommender-systems/index.html) \\ \\ Jul 2, 2025\\ \| \\ \\ 5 min read\\ \\ **Powering AI Personalization with Your PostgreSQL Data and Shaped**](/content/blog/powering-ai-personalization-with-your-postgresql-data-and-shaped/index.html) \\ \\ Jul 1, 2025\\ \| \\ \\ 5 min read\\ \\ **Activate Your Rudderstack Event Streams for Real-Time AI Personalization with Shaped**](/content/blog/activate-your-rudderstack-event-streams-for-real-time-ai-personalization-with-shaped/index.html) \\ \\ Jun 27, 2025\\ \| \\ \\ 4 min read\\ \\ **From Zero to Relevant: Solving the Cold Start User Problem**](/content/blog/from-zero-to-relevant-solving-the-cold-start-user-problem/index.html) \\ \\ Jun 27, 2025\\ \| \\ \\ 5 min read\\ \\ **Last.fm Datasets: Unlocking Music Recommendations Through Listening History and Social Connections**](/content/blog/last-fm-datasets-unlocking-music-recommendations-through-listening-history-and-social-connections/index.html) \\ \\ Jun 24, 2025\\ \| \\ \\ 6 min read\\ \\ **Privacy-First Personalization: The 7-Step Framework for Building Trust and Driving Growth**](/content/blog/privacy-first-personalization/index.html) \\ \\ Jun 23, 2025\\ \| \\ \\ 5 min read\\ \\ **See the Bigger Picture: Image Feature Engineering for Search & Recs**](/content/blog/see-the-bigger-picture-image-feature-engineering-for-search-recs/index.html) \\ \\ Jun 20, 2025\\ \| \\ \\ 4 min read\\ \\ **Shaped Is Now SOC 2 Type 2 Certified: The Platform You Can Trust for AI-Powered Recommendations and Search**](/content/blog/shaped-is-now-soc-2-type-2-certified-the-platform-you-can-trust-for-ai-powered-recommendations-and-search/index.html) \\ \\ Jun 19, 2025\\ \| \\ \\ 8 min read\\ \\ **How YouTube’s Algorithm Works: A Guide to Recommendations**](/content/blog/how-youtubes-algorithm-works/index.html) \\ \\ Jun 19, 2025\\ \| \\ \\ 4 min read\\ \\ **MRR: How Quickly Do Users Find the First Relevant Item?**](/content/blog/mrr-how-quickly-do-users-find-the-first-relevant-item/index.html) \\ \\ Jun 18, 2025\\ \| \\ \\ 5 min read\\ \\ **Activate Your S3 Data Lake for AI Personalization with Shaped**](/content/blog/activate-your-s3-data-lake-for-ai-personalization-with-shaped/index.html) \\ \\ Jun 18, 2025\\ \| \\ \\ 7 min read\\ \\ **Mastering 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